“Your 10 Step System To Effective Long Term Software Sales!”
Hey there!
Do you have software you are trying to sell on the internet? Are you struggling or only marginally successful? Would you like to learn new ways to successfully market your software?
Great! Lets cut to the chase. I have put together a free short course on software marketing which begins at website design and ends affiliate marketing. This course focuses mainly on the SEO aspect of software marketing and includes a sneaky tactic for getting a great search engine ranking for your profitable keywords (free traffic!).
Note, this course is not targeted at everyone. It is primarily for those who sell completed packages via the web, software directories, etc. This course is not targeted to enterprise or custom software vendors with long sales cycles.
Now that we have that out of the way, let’s quickly go across what is covered:
Website Design:
We start here as it is the most important part of the cycle. There is no point in getting visitors to your website if your website is not going to sell them. Sales will relay entirely on the professionalism and quality of the sales copy on your website (and of course traffic quality which we will get to later).
Keyword Research:
Its critical to understand what search terms your potential customers will use when trying to find the solution to a problem that your product provides. The first part of this course is focusing on SEO and getting free traffic from search engines. Thus keyword research is critical. Who doesn’t want free traffic?!
Competitive Research:
Ahh, the best thing about your competition in internet marketing is the fact that you can tell exactly what they are doing, from the copy they use, keywords they target and affiliates who promote them. Know a competitor is doing well? Copy his strategy and improve on it!
Download.com Listing
This is the first part of a sneaky strategy to get great search engine rankings. It involves getting your software listed on download.com. I will discuss some tips on what a quality listing should look like.
Software Submissions
Here we go over how and why you should submit your software to software directories. Seems quite obvious, however this is where the little track comes in that will maximize the benefits from your software submissions.
Deep Linking
This builds upon your software submissions strategy and puts a turbo on the “neat little trick” you discovered under the software submissions section.
Link Building
Now that we have finished the short term strategy for search engine dominance, we need to gradually build upon it with monthly link building. What you have done up to now will give great results for the effort put in, but is only sustainable via continuous link building.
Article Marketing
Article Marketing is a very cost effective strategy. It provides three important benefits: Quality links to your software pages helping with SE rankings, great content distributed around the web which sends interested quality traffic to your software pages, as well as positioning yourself as an expert in the niche your software targets, building your reputation as a trusted advisor.
Pay Per Click
We cover the basics of pay per click marketing. Pay per click can be very rewarding as well as providing instant results (good or bad). For those with a reasonable advertising budget can get good fast results with pay per click.
Affiliate Marketing
Affiliate marketing involves recruiting other web publishers or webmasters to sell your software via their web platforms for a commission. Ill discuss recruiting affiliates, commission and general tips and tactics.